Our Commitment to Your Privacy

At Aromora, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase from our Perfumes & Accessories Shop.

1. Who We Are

Aromora.live is a trusted online retailer of authentic perfumes and fashion accessories, operating in the United Kingdom. We are the data controller responsible for your personal information.

Contact Information:

  • Website: Aromora.live
  • Email: sales@aromora.live

2. Information We Collect

We collect and process the following types of personal data:

Account Information

  • Full name
  • Email address
  • Password (encrypted)
  • Date of birth (if provided)
  • Gender (if provided)

Contact Details

  • Billing address
  • Delivery address
  • Phone number

Purchase Information

  • Order history
  • Products purchased
  • Payment information (processed securely through our payment providers)
  • Transaction details and invoices

Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited on our website
  • Time and date of visits
  • Referring to website addresses

Marketing Preferences

  • Communication preferences
  • Product interests
  • Shopping habits and preferences

Correspondence

  • Customer service inquiries
  • Product reviews
  • Feedback and survey responses

3. How We Use Your Information

We use your personal data for the following purposes:

Order Processing and Delivery

  • To process and fulfill your orders
  • To communicate with you about your purchases
  • To arrange the delivery of products
  • To handle returns and refunds

Account Management

  • To create and manage your customer account
  • To provide you with access to your order history
  • To update your preferences and personal details

Customer Service

  • To respond to your inquiries and requests
  • To resolve complaints and issues
  • To provide after-sales support

Marketing Communications

  • To send you promotional emails about new products, special offers, and discounts (only with your consent)
  • To personalize your shopping experience
  • To recommend products based on your interests

Website Improvement

  • To analyze website usage and improve our services
  • To enhance user experience
  • To troubleshoot technical issues

Legal Compliance

  • To comply with legal obligations
  • To prevent fraud and ensure payment security
  • To protect our business interests

Legal Basis for Processing:

  • Performance of contract (when processing your orders)
  • Legitimate interests (for business operations and fraud prevention)
  • Consent (for marketing communications)
  • Legal obligation (for compliance purposes)

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience.

Types of Cookies We Use:

Essential Cookies

  • Required for website functionality
  • Enable you to navigate and use features
  • Remember items in your shopping basket

Performance Cookies

  • Help us understand how visitors use our website
  • Collect anonymous statistical information
  • Allow us to improve website performance

Functional Cookies

  • Remember your preferences and settings
  • Personalize your experience
  • Recognize you when you return to our site

Marketing Cookies

  • Track your browsing habits
  • Deliver targeted advertisements
  • Measure the effectiveness of marketing campaigns

You can manage your cookie preferences through your browser settings or our cookie consent tool on the website.

5. How We Share Your Information

We do not sell your personal data to third parties. We only share your information with:

Service Providers

  • Payment processors (for secure transactions)
  • Delivery and courier companies (for shipping)
  • Email service providers (for communications)
  • Website hosting providers
  • Analytics services

Legal Requirements

  • Law enforcement agencies (when required by law)
  • Regulatory authorities
  • Courts and tribunals
  • Professional advisors (lawyers, accountants)

Business Transfers

  • In the event of a merger, acquisition, or sale of business assets

All third parties are required to keep your information secure and confidential and may only use it for the specific purposes we authorize.

6. International Data Transfers

Your personal data may be transferred to and stored in countries outside the UK and European Economic Area (EEA) where our service providers are located. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by regulatory authorities
  • Adequacy decisions confirming appropriate data protection levels
  • Other legally approved transfer mechanisms

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against:

  • Unauthorized access
  • Accidental loss or destruction
  • Malicious attacks
  • Disclosure or alteration

Security measures include:

  • SSL encryption for data transmission
  • Secure password protection
  • Regular security assessments
  • Access controls and authentication
  • Staff training on data protection

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we will notify you of any significant data breaches as required by law.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Active accounts: Data is retained while your account is active and for 3 years after your last activity
  • Guest purchases: Data retained for 1 year from the date of transaction
  • Customer inquiries: Retained for 3 years after resolution
  • Marketing data: Retained until you withdraw consent or for 3 years after your last interaction
  • Legal requirements: Some data may be retained longer to comply with legal, tax, or accounting obligations

After the retention period expires, we will securely delete or anonymize your data.

9. Your Rights

Under UK data protection law, you have the following rights:

Right to Access

Request a copy of the personal data we hold about you

Right to Rectification

Correct any inaccurate or incomplete information

Right to Erasure

Request deletion of your personal data in certain circumstances

Right to Restrict Processing

Limit how we use your data in specific situations

Right to Data Portability

Receive your data in a structured, machine-readable format and transfer it to another controller.

Right to Object

Object to processing based on legitimate interests or for marketing purposes

Right to Withdraw Consent

Withdraw your consent at any time where processing is based on consent

Right to Lodge a Complaint

File a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, please contact us using the details provided in Section 2.

10. Marketing Communications

We will only send you marketing communications if you have:

  • Opted in to receive them during account registration
  • Previously purchased from us (for similar products and services). Give us your consent.

How to Opt Out:

  • Click the “unsubscribe” link in any marketing email
  • Log in to your account and update your communication preferences
  • Contact our customer service team
  • Email us directly with your request

Please note that even if you opt out of marketing emails, we will still send you essential service messages related to your orders and account.

11. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

12. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will post the updated policy on this page with a revised “Last Updated” date.

For significant changes, we may notify you by:

  • Email notification
  • Prominent notice on our website
  • Pop-up notification when you visit our site

We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: sales@aromora.live
Address: London United Kingdom
Website: www.aromora.live

We aim to respond to all inquiries within 15 – 30 days.

15. Regulatory Authority

If you are not satisfied with our response or believe we are processing your data unlawfully, you have the right to complain to:

Information Commissioner’s Office 

Your Trust Matters

At Aromora, your privacy and trust are paramount. We are dedicated to maintaining the highest standards of data protection and transparency. Thank you for choosing Aromora as your trusted Perfumes & Accessories Shop. 

Shop with confidence. Your data is safe with us.